Knowledge hub
Insights, strategy, and guides to help you optimize your e-commerce storefront.
26 articles
Shopify has added Meta to its growing network of AI shopping channels. For Shopify merchants, products can now be made available on Meta through Shopify Catalog, alongside the routes Shopify...
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A business checks its visibility in ChatGPT on Monday. It looks healthy. The same prompts are checked again later in the week and the picture has changed. Different sources appear....
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A shopper arriving from Google may still be browsing. A shopper arriving from ChatGPT, Gemini, Copilot or another AI assistant is increasingly arriving somewhere much more specific: your product page....
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For a long time, one of the frustrations with AI visibility was simple: you could see that ChatGPT, Copilot and other answer engines were citing websites, but measuring what was...
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Adding a new product to Shopify should be routine. But if that product belongs in a custom shipping profile and nobody remembers to move it there, checkout can quietly start...
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ChatGPT Ads launched in the UK on 11 August 2026, and OpenAI has since made self-service ad buying available across 31 European markets. That gives businesses another way to put...
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September is when many Shopify merchants start building the products, bundles and seasonal ranges they hope will carry them through Black Friday and Christmas. Last year, Shopify merchants generated a...
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Google has just made one of the biggest changes yet to how businesses can measure AI search visibility. As of 31 August 2026, every website worldwide can access Google Search...
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The way customers find products is changing. We are moving from a world of manual "search and scroll" to an era of Agentic Commerce, where AI agents, LLMs (like ChatGPT),...
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