Knowledge hub
Insights, strategy, and guides to help you optimize your e-commerce storefront.
29 articles
Adding a new product to Shopify should be routine. But if that product belongs in a custom shipping profile and nobody remembers to move it there, checkout can quietly start...
Read article
ChatGPT Ads launched in the UK on 11 August 2026, and OpenAI has since made self-service ad buying available across 31 European markets. That gives businesses another way to put...
Read article
September is when many Shopify merchants start building the products, bundles and seasonal ranges they hope will carry them through Black Friday and Christmas. Last year, Shopify merchants generated a...
Read article
Google has just made one of the biggest changes yet to how businesses can measure AI search visibility. As of 31 August 2026, every website worldwide can access Google Search...
Read article
The way customers find products is changing. We are moving from a world of manual "search and scroll" to an era of Agentic Commerce, where AI agents, LLMs (like ChatGPT),...
Read article
One of Shopify's greatest strengths is its app ecosystem. Whatever a merchant wants to improve—conversion rates, customer confidence, navigation, promotions, checkout or store protection—there is probably an app designed to...
Read article
There is a particular kind of Shopify sale that is remarkably frustrating. The customer was interested. They found the product, looked at the photos, read the description, and may even...
Read article
Launching a Shopify store is one of the most exciting milestones for any business. Your products are live. Your branding is complete. Your checkout works perfectly. The marketing begins. But...
Read article
Why alt text matters for product images and videosVideo sells, and so do good product photos. But search engines can't see your photos or watch your videos, and screen readers...
Read article