AI that looks at the media
AI looks at each product image, and each video's preview frame, and writes clear, descriptive alt text using the product name for context.
AI alt text for Shopify product images and videos
Video Alt Text: AI alt text for product images and videos
Help search engines and screen readers understand your product images and videos with AI alt text.
Free
for 25 images or videos a month
Pro is $4.99 every 30 days or $49 a year, with a 7-day free trial. Billing is through Shopify.
- AI looks at each product image and video and writes clear alt text
- Only fills blank or generic alt text, so yours is kept
- New images and videos are done for you
Images and videos
Uploaded, YouTube and Vimeo videos on products
Yours stays
Only blank or generic alt text is filled
Automatic
New product media done within minutes
Undo anytime
Old and new side by side, CSV export
Watch
See it in 30 seconds
A 30-second look at Video Alt Text, the Shopify app that writes alt text for every product image and video automatically, for better search visibility and a more accessible store.
Watch on YouTube (opens in a new tab)AI alt text for product images and videos, done automatically.
Search engines can't see your product photos or watch your videos, and screen readers can't describe them. Alt text does. This app writes it for you. AI looks at each product image, and each video's preview frame, uses the product name for context, and saves short, accurate alt text straight to Shopify in your store's language. It only fills alt text that's blank or generic, so yours stays as it is. New products are done automatically. Nothing is added to your theme.
One click for your whole store
Click Write missing alt text once and the app works through your store. After that, new product images and videos are done for you.
Keeps the alt text you wrote
It only fills alt text that's blank or generic, like IMG_1234, the product title or just "video". Descriptions you wrote are left alone.
Review, export and undo
See old and new alt text side by side, filter and export to CSV, and undo every change in one click.
SEO file name ideas on Pro
Get a suggested file name for every product image and video, such as blue-wool-scarf-folded.jpg, ready to copy.
Set it up once, then new media is done for you
Choose images, videos or both, click one button, and check every change in Activity.
Open the setup guide-
Install and choose what to cover
Install the app. In Settings, choose product images, product videos or both. Both are on to start with.
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Click Write missing alt text
On Home, click Write missing alt text. The app works through your store in the background, videos first, then images.
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New media is done for you
New product images and videos get alt text automatically, usually within minutes, with a nightly check for anything missed.
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Review in Activity
Activity lists every change with the old and new alt text. Export it to CSV, or undo all changes from Settings.
Simple pricing
Start free. Go unlimited with Pro.
Free covers 25 product images or videos a month, with AI included. Pro covers every image and video and adds SEO file name ideas.
Free
$0 every month25 images or videos a month
- AI alt text for product images and videos
- Automatic alt text for new media
- Activity, CSV export and undo
7-day free trial
Pro
$4.99 USD every 30 days, or $49 a yearUnlimited images and videos
- Everything in Free
- SEO file name ideas for every image and video
- "Try AI again" on fallback text
- Billed through Shopify
View app and pricing
Pro is $4.99 every 30 days or $49 a year, with a 7-day free trial. Billing is through Shopify.
Frequently asked questions
Video Alt Text FAQ
What does alt text do for my store?
Alt text describes an image or video in words. It helps search engines understand what your product images and videos show, and screen readers read it out to people who can't see them. The app doesn't promise rankings or make your store compliant with any accessibility law on its own.
Which images and videos does it cover?
Images and videos on your products, including uploaded videos and YouTube or Vimeo videos added to products. You can switch images or videos off in Settings. It doesn't cover other files in your store.
Will it change alt text I've already written?
No. It only replaces alt text that's blank or generic: a file name like IMG_1234, just the product title or store name, or a single word like "video", "image" or "photo". Anything else is left as it is.
How does the AI write the alt text?
It looks at the image, or the video's preview frame, and uses the product's name, type and brand for context. It writes in your store's main language, up to 125 characters, and saves it straight to the file in Shopify.
What is fallback text?
If the AI has nothing to look at, for example a video whose preview frame isn't ready yet, the app uses fallback text instead: the product title, your store name or your own text. On Pro, Try AI again replaces fallback text with AI alt text later.
Can I undo the changes?
Yes. Undo all changes in Settings puts back the old alt text, skipping any you've edited since. Automatic alt text then pauses until you click Write missing alt text again.
Does it rename my files?
No. Shopify doesn't let apps rename product media. On Pro the app suggests an SEO file name for each image and video, such as blue-wool-scarf-folded.jpg, for you to copy.
What do the Free and Pro plans include?
Free covers 25 product images or videos a month, with AI included. Pro is $4.99 every 30 days or $49 a year, with a 7-day free trial, and covers unlimited images and videos, SEO file name ideas and Try AI again on fallback text. Billing is through Shopify. If you're on an older plan, you keep it.
Does it add anything to my theme?
No. Nothing is added to your theme, and the app doesn't use any customer data. Alt text is saved straight to your product media in Shopify.
What happens if I uninstall?
Paid plans stop straight away. Alt text already saved stays in Shopify. Everything the app holds is deleted 48 hours after you uninstall.
Has the app changed its name?
Yes. Video Alt Text was formerly Video SEO Alt Tags File Names. On the Shopify App Store it's now called Amethyst AI Video Alt Text, and it now covers product images as well as videos.
How do I get help?
Email support@amethystapps.com. Kevin usually replies within one working day.
Amethyst AI Video Alt Text on the Shopify App Store
Fill your missing alt text in one click.
Install free, choose images, videos or both, and click Write missing alt text. Check every change in Activity, and undo in one click if you need to.
Install the free plan