Privacy Policy
Last Updated: April 16, 2026Operated by: Amethyst Applications
1. Introduction
At Amethyst Applications, we build AI-powered tools to help your Shopify store grow. This Privacy Policy explains how we collect, use, and protect information when you install our apps, including:- Agent Ready
- IndexPulse
- Search Pulse
- Shipping Profile Automator
- Video SEO Alt Tags
2. General Information We Collect
When you install an Amethyst App, we automatically access certain information from your Shopify account via the API:- Store Information: Store name, email, domain, physical address, locale, and Shopify plan details.
- Product Data: Titles, descriptions, tags, pricing, and media metadata required for optimization and automation.
- App Usage Data: Activity logs, optimization history, and subscription usage counts.
- What We Do NOT Collect: We do not collect customer PII (Personally Identifiable Information), credit card data, or storefront browsing behavior unless explicitly stated in app-specific sections.
3. How We Use Your Information
We use the collected information solely to:- Provide the core functionality of the installed app.
- Generate AI-powered insights and content improvements.
- Provide technical support via our engineering team.
- Maintain an audit trail (Activity Logs) for merchant review.
4. App-Specific Policies
Search Pulse
- Data Collection: We collect shop information (name, domain, email), product data (titles, descriptions, tags, prices, images), and store content (pages, blog articles) to power the search engine.
- Search Analytics: We log search queries entered by shoppers, result counts, and click events.
- Shopper Privacy: Search queries are logged anonymously. We do not collect shopper names, emails, or any PII.
- Usage: Data is used solely to power the search widget, display analytics, and improve search relevance.
IndexPulse
- Google Search Console: We use Google OAuth to read indexing status and send update notifications via the Indexing API. We do not store Google passwords.
- AI FAQ Generation: Product details are sent to OpenAI to generate FAQ schema, stored in your Shopify Metafields.
- IndexNow: Product URLs are shared with IndexNow (Bing/Yandex) to trigger crawling.
Agent Ready
- AI Analysis: Product data is sent to OpenAI’s GPT-4o API. OpenAI does not use this data for model training.
- Public Feeds: We generate JSON, XML, and llms.txt feeds containing public product data for AI agent readability.
Video SEO Alt Tags
- Media Context: Product titles and video references are sent to OpenAI to generate descriptive alt text.
- Encryption: Your OpenAI API keys (if provided) are stored encrypted at rest.
Shipping Profile Automator
- Logic Evaluation: We analyze weights, prices, vendors, and SKUs to match your custom shipping rules.
- Automation Logs: We retain a history of product moves for merchant auditing.
5. Third-Party Services & Infrastructure
- Gadget.dev: Our apps are hosted on Gadget (powered by Google Cloud). Data is encrypted in transit (HTTPS/TLS).
- OpenAI: Used for AI generation. Data is processed per OpenAI’s API Data Usage Policy.
- Search Engine APIs: We interact with Google Search Console and IndexNow.
6. Data Retention & Deletion
- App Uninstallation: We retain data for as long as the app is installed. Upon uninstallation, data is deleted within 30 days (or 48 hours for automated redaction) in accordance with Shopify’s GDPR requirements.
7. Your Rights (GDPR & CCPA)
- Access & Deletion: You may request a copy or deletion of your store’s data by contacting us.
- No Sale of Data: Amethyst Applications does not sell your personal or store information to third parties.