Skip to main content

​
Built in the warehouse, not the boardroom.

Amethyst Applications did not start in a software lab. It started in the Shopify Admin. As a store owner myself, I have spent years navigating the same challenges you face every day. I know what it is like to stay up late debugging a shipping rule or watching a conversion rate dip because a “must-have” app slowed my storefront to a crawl. I grew tired of settling for legacy apps that were bloated, overpriced, or built on outdated code. I realised that the best people to build Shopify tools are the people who actually use them.

Founder-Led

Direct accountability. Every line of code is written or overseen by a fellow merchant who understands your stakes.

Scottish Engineering

Based in Scotland and built on a foundation of reliability, transparent communication, and high technical standards.

​
Why I Built Amethyst

I founded Amethyst to solve the three biggest problems I faced as a merchant:
  • The Speed Gap: Many existing apps carry years of technical debt that tanks PageSpeed scores. I built my apps from the ground up on modern infrastructure to ensure sub-100ms response times.
  • The Complexity Tax: I saw essential tools hidden behind Enterprise paywalls. By staying boutique and efficient, I can provide premium, high-performance tools at a price that respects your margins.
  • The Black Box Problem: You should not have to wonder if an app will break your theme. My apps are built for Shopify OS 2.0 and leave zero ghost code behind if uninstalled.

​
Built to Scale

A common question is how a founder-led company handles the demand of a growing app suite. The answer is Systems-First Engineering. By leveraging a modern, serverless tech stack, I have automated the heavy lifting of app management. This allows me to support thousands of stores with the same precision as one, ensuring the infrastructure scales instantly with your traffic, no matter the demand. Because I am the first customer for every app I release, I have a personal stake in their stability. My apps are built on global edge networks that scale automatically. Whether you have 10 visitors or 10,000, the system handles the load so I can focus on what matters: making the tools better.

​
My Commitment

Amethyst is not a side project. It is a commitment to the Shopify community. Based in Scotland, I am here for the long haul, building the tools that I and you need to win in 2026.
All the best, and I hope you find these apps useful, Kevin Founder, Amethyst Applications
Have a feature request or a specific merchant pain point you need solved? Reach out directly and let’s build a solution together.