Built in the warehouse, not the boardroom.
Amethyst Applications did not start in a software lab. It started in the Merchant Admin. As a store owner myself, I have spent years navigating the same challenges you face every day. I know what it is like to stay up late debugging a shipping rule or watching a conversion rate dip because a “must-have” app slowed my storefront to a crawl. I grew tired of settling for legacy apps that were bloated, overpriced, or built on outdated code. I realised that the best people to build ecommerce tools are the people who actually use them.Founder-Led
Direct accountability. Every line of code is written or overseen by a fellow merchant who understands your stakes.
Scottish Engineering
Based in Scotland and built on a foundation of reliability, transparent communication, and high technical standards.
Why I Built Amethyst
I founded Amethyst to solve the three biggest problems I faced as a merchant, whether on BigCommerce or Shopify:- The Speed Gap: Many existing apps carry years of technical debt that tanks PageSpeed scores. I built my apps from the ground up on modern infrastructure to ensure sub-100ms response times.
- The Complexity Tax: I saw essential tools hidden behind “Enterprise-only” paywalls. By staying boutique and efficient, I provide premium, high-performance tools at a price that respects your margins.
- The Black Box Problem: You should not have to wonder if an app will break your store. My apps are built for modern standards—like Shopify OS 2.0 and BigCommerce Stencil—and leave zero ghost code behind.
Built to Scale
A common question is how a founder-led company handles the demand of a growing app suite. The answer is Systems-First Engineering. By leveraging a modern, serverless tech stack, I have automated the heavy lifting of app management. This allows me to support thousands of stores with the same precision as one, ensuring the infrastructure scales instantly with your traffic. Because I am the first customer for every app I release, I have a personal stake in their stability. My apps are built on global edge networks that scale automatically. Whether you have 10 visitors or 10,000, the system handles the load so I can focus on what matters: making the tools better.My Commitment
Amethyst is a commitment to the global ecommerce community. Based in Scotland, I am here for the long haul, building the tools that you and I need to win in 2026.All the best, and I hope you find these apps useful, Kevin Founder, Amethyst Applications
Have a feature request or a specific merchant pain point you need solved? Reach out directly and let’s build a solution together.