Shopify apps • Website visibility • Website design & SEO

Shopify apps and software built around real business problems

Amethyst Apps creates focused tools for Shopify merchants and growing websites, helping teams reduce manual work, understand visibility and make better decisions.

Explore Shopify apps → Explore IndexStream
New Need a new Shopify website? See our design, build & SEO work
Amethyst Apps: Shopify apps and software for growing businesses
Merchant-ledShaped by practical ecommerce experience
Focused toolsClear software for specific problems
Direct support“Incredible customer service” – Shopify App Store review
Built in the UKIndependent software for growing businesses

What's new

All updates →

Choose your route

Software for websites and Shopify stores

Start with the environment you want to improve.

Standalone software

IndexStream

Check website visibility, identify search and AI discovery problems, prioritise fixes and track progress.

  • Visibility Health reporting
  • Prioritised action plans
  • Search and AI visibility checks
Explore IndexStream →
Shopify apps

Tools for everyday store operations

Explore focused apps for shipping automation, visibility, search, product discovery and store management.

  • Install through the Shopify App Store
  • Clear pricing and documentation
  • Apps built around real merchant tasks
View Shopify apps →

Website design, builds & SEO

We design and build Shopify websites too

The same thinking behind our apps goes into client websites: fast, well-structured Shopify stores and business sites with SEO built in from day one.

See recent builds → Shopify SEO services

My new Shopify theme for creatives

Coming soon

Built by an artist, for creatives.

A Shopify theme for painters, photographers and makers selling originals, prints and commissions.

Homepage of my art store, Hunter Scottish Artist Made by someone who sells art I’m a working UK painter. I sell my originals, prints and commissions on Shopify, and I built this theme around what my own store needed. Visit my art store

  • Ask the artist

    An enquiry pop-up on originals, so buyers can ask about tweaks, media, size and framing.

  • See it on your wall

    A wall preview for every piece, including uploading a photo of your own wall.

  • Commission briefs

    A step-by-step brief form that gathers everything you need to quote a commission.

  • Print sizes made clear

    Sizes compared in cm and inches, with star ratings and reviews.

  • Sold, but still on show

    Sold originals stay up as portfolio pieces, plus limited-edition “X of Y left” counters.

  • SEO built in

    Rich product snippets and artwork schema as standard, and fast on mobile.

  • Three looks

    Pick the style that suits your work.

    • Gesso
    • Craft room
    • Print room
Gesso look: screenshot of the Gesso theme demo store
Gesso look
Craft room look: screenshot of the Gesso theme demo store
Craft room look
Print room look: screenshot of the Gesso theme demo store
Print room look
See it on your wall: screenshot of the Gesso theme demo store
See it on your wall

Featured standalone product

Find out what is stopping your website being found

IndexStream checks your website, identifies search and AI visibility problems, tells you what to fix first and tracks whether your changes are working.

Discover IndexStream Check your website free →
Visibility HealthUnderstand what is wrong
Action PlanKnow what to fix first
Progress TrackingSee whether changes work
AI VisibilityPrepare for AI discovery

Shopify apps and web apps

Reduce repetitive work inside your store

Our app collection grows around specific operational problems rather than generic feature lists, alongside our web apps: IndexStream for website visibility, Greenlit for quotes, deposits and payments, and Amethyst Partners for referral commission.

Search Pulse by Amethyst Apps shown on a laptop: a Shopify store search results pop-up

Store search

Rechercher Pulse

A search bar that shows products, pages and blog posts as shoppers type, plus analytics showing what they search for.
Glowing website layout on a dark stone plinth beside rising violet and gold bar charts with green ticks, representing IndexStream checking how visible a website is

Website visibility

IndexStream

Checks your website, shows what stops it being found in search and AI answers, tells you what to fix first and tracks whether your changes work.
HackSpot home page in a browser window on a dark purple background, asking: Is your website showing a known security problem?

Website security

HackSpot

Checks what your website shows publicly for known security problems, like the PHP2Shell flaws, and explains each one in plain English with who should fix it. Also watches the suppliers your business depends on. Free check, no sign-up.
Two hands passing a glowing purple amethyst crystal over a dark stone plinth beside a stack of gold coins, representing earning commission by referring customers through Amethyst Partners

Partner programme

Amethyst Partners

Earn 20% of every payment from customers you refer to IndexStream or our Shopify apps, for as long as they stay subscribed. Free to join.

Explore the complete Shopify Apps collection →

Watch on YouTube. Our channel now has playlists for each part of what we do:

  • Greenlit guide
  • Shopify apps by Amethyst Apps
  • About Amethyst Apps
  • IndexStream
See the playlists

Why Amethyst Apps

Useful software without unnecessary complexity

01

Built from real problems

Products begin with practical challenges faced by merchants, website owners and ecommerce teams.

02

Focused on clear outcomes

Each product is designed to make a particular task easier to understand, manage or automate.

03

Transparent and supported

Clear documentation, straightforward pricing and direct routes to product support.

Resources

Practical ideas for better websites and stores

View all resources →

Frequently asked questions

Questions about Amethyst Apps

What does Amethyst Apps build?

Amethyst Apps builds standalone website software and Shopify apps focused on visibility, automation, search and practical store operations.

Is IndexStream a Shopify app?

No. IndexStream is standalone website visibility software that works with different types of websites. Shopify apps are listed separately in the Shopify Apps collection.

How are Shopify apps installed and billed?

Our Shopify apps are installed from the Shopify App Store. Trials, recurring billing and subscription management are handled securely through Shopify.

Who are the products built for?

Products are built for merchants, website owners, ecommerce teams, consultants and agencies that want focused tools without unnecessary complexity.

Do you build websites?

Yes. As well as software, we design and build Shopify websites and provide SEO, from new stores and redesigns to migrations and technical SEO for existing sites. See recent website builds or read about our Shopify SEO services.

Do you have a partner or affiliate programme?

Yes. The Amethyst Apps Partner Programme is free to join. You earn 20% of every payment from customers you refer to IndexStream or our Shopify apps, for as long as they stay subscribed. Commission is held for 30 days in case of refunds, then paid on the 1st of the month once you reach £10 (or $10), by Stripe Connect, PayPal or bank transfer. See the commission rates.

Explore the portfolio

Choose the software that fits the problem.

Improve website visibility with IndexStream or simplify store operations with our Shopify apps.

View Shopify apps Explore IndexStream