Merchant-informedAdvice grounded in practical ecommerce work
Evidence-ledRecommendations based on observable technical findings
Clearly scopedDefined deliverables, priorities and next steps
Platform-focusedSpecialist support for Shopify businesses
Technical and strategic support
Focused help where your store needs it
Engagements are shaped around a defined business or technical problem. You receive practical findings, prioritised recommendations and an honest explanation of what should happen next.
01
Technical SEO audits
Review how search engines discover, understand and index your Shopify store, with attention to technical barriers and duplicated signals.
- Crawlability and indexation
- Canonical and redirect behaviour
- Sitemaps, robots directives and internal links
- Prioritised technical recommendations
02
Store performance reviews
Identify theme, media and application choices that may affect storefront speed, stability and the customer experience.
- Core Web Vitals investigation
- Theme and application impact
- Image and asset delivery
- Measured improvement priorities
03
Structured data reviews
Check whether your store communicates clear, consistent product and business information to eligible search and discovery systems.
- Product and merchant markup
- Conflicting or duplicated schema
- Rich-result eligibility issues
- Implementation guidance
04
Store builds and migrations
Plan or review Shopify builds where catalogue structure, redirects, performance and organic visibility need to be considered together.
- Information architecture
- Migration and redirect planning
- Theme implementation oversight
- Launch-readiness checks
05
International store structure
Review how markets, languages and regional storefronts are organised so that customers and search engines receive consistent signals.
- Shopify Markets structure
- Language and regional URLs
- Hreflang implementation
- International content considerations
06
Product feeds and visibility
Assess the consistency of product information used across the storefront, search platforms and external shopping destinations.
- Product data completeness
- Feed and catalogue consistency
- Search and AI-readiness signals
- Operational improvement plans
How engagements work
Clarity before complexity
Not every store needs a rebuild or a long consultancy engagement. The first job is to understand the problem and identify the smallest useful intervention.
- 01
Understand
Define the business objective, affected area and evidence already available.
- 02
Investigate
Review the store, technical configuration and relevant platform data.
- 03
Prioritise
Separate urgent issues from useful improvements and low-value distractions.
- 04
Implement or hand over
Complete agreed work or provide a clear plan your team can act on.
- 05
Verify
Check the implementation and explain what should be monitored afterwards.
Why Amethyst Apps
Software expertise shaped by merchant experience
Amethyst Apps is founder-led and based in Scotland. The same practical ecommerce experience that informs our Shopify products also shapes our professional services: understand the operational problem, communicate clearly and build only what is useful.
Read the Amethyst story →
A good fit
When specialist support makes sense
- You have a specific technical or organic-visibility problem.
- Your team needs an independent review before making a larger change.
- You are planning a migration, redesign or catalogue restructure.
- You want practical priorities rather than a generic report.
Availability is deliberately limited so that each engagement receives appropriate attention. Rankings, traffic and rich results cannot be guaranteed, but the work will be clearly scoped and based on evidence available at the time.